The case for purpose-driven business

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This comprehensive report explores the transformative potential of businesses to address societal challenges. Grounded in extensive evidence, it contends that purpose-driven businesses not only contribute positively to society and the environment but also enjoy sustained success, attracting talent, fostering customer loyalty, and outperforming in financial metrics. It examines key areas such as social inequality, well-being, climate change, and the circular economy.

The report delves into the profound impact businesses can wield in addressing urgent global challenges, encompassing issues like social inequities, well-being, climate change, and the circular economy. It illustrates how businesses can create positive societal impact in areas like employment and mental health and achieving net-zero emissions and provides a comprehensive overview of the transformative potential of purpose-driven business practices.

By underlining the robust evidence linking purpose to financial success and societal well-being, the report serves as a compelling case for businesses to adopt purpose-driven approaches, emphasizing that such endeavors are not only morally imperative but also strategically advantageous for long-term sustainability and prosperity.

Lead author(s): Mary Pizzey, Ed Boyd, Harry Brown

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Polling: The polling was conducted by Hanbury Strategy on behalf of B Lab UK and ReGenerate. The data can be downloaded from Hanbury’s website (new window).

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