A vision for the future of business
This statement sets out a vision for purpose-driven business becoming the new normal. It represents a collaborative effort from leading figures across the business, entrepreneurship and investment communities. It is a vision that ReGenerate, alongside so many other individuals and organisations, are seeking to make a reality through our work.
We believe that entrepreneurs and businesses have a significant contribution to make to generally improving people’s lives and solving the big social and environmental problems the world faces, whether that is recovering from Covid-19, dealing with climate change or tackling endemic poverty.
While there is much that many businesses are already doing to make a positive difference, we recognise that much more is needed. We believe that businesses have a unique contribution to make, alongside governments, social enterprises and charities, primarily through their ability to scale and innovate, which is crucial to solving many of the world’s most intractable problems.
“A purpose-driven business produces profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet.” - Professor Colin Mayer
By signing the vision statement, or using all or some of it in your own communications (please feel free to) you can demonstrate the strength of support behind it and encourage decision makers to help make it a reality.
READ THE VISION AND TAKE ACTION BELOW.
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A Vision for the future
Being purpose-driven will be the standard and expected way of doing business in the UK and beyond. It will become the new normal. Businesses will increasingly be set up and run to benefit society and to solve the social and environmental problems the world faces. They will be conscious about the impact they have on all of their stakeholders whether they are consumers, employees, shareholders or the public at large.
There will be greater clarity on which businesses are purpose-driven, and which are not. This will include both whether a business intends to benefit society and if they actually succeed in having a positive impact. This insight will be supported by making it easier for companies to understand, measure and report their impact in an accessible and comparable way, and by evolving the legal framework for businesses to make sure it is consistent with a purpose-driven approach.
This new level of transparency will unlock pent-up demand from investors, consumers and employees to increasingly choose to invest in, buy from and work for purpose-driven businesses, further strengthening the case that purpose and profit go hand in hand, incentivising more companies to operate in this fashion.
The growing momentum will be accompanied and accelerated by the maturing of the support systems surrounding purpose-driven business, from sustainable supply chains to rapid technological innovation that helps businesses measure and report impact. The end result being that entrepreneurs and business leaders will be well supported to set up, scale and run their businesses in a purpose-driven manner, by everyone from the education system through to investors.
As a result of this, businesses will be making their full contribution towards tackling the great social and environmental issues we face, and people’s lives will be significantly improved.
Supporters
Last update: 20/09/2021 10:55 AM
Charles Wookey, CEO, A Blueprint For Better Business
Chris Turner, Executive Director, B Lab UK & The Better Business Act
Claire Camara, Director Organisational Effectiveness, Co-op
Sir Ronald Cohen, Chair, Global Steering Group for Impact Investment
Devina Paul, Co-founder & Managing Partner, Galvanise Capital
Frank Soodeen, Deputy Director External Affairs, Joseph Rowntree Foundation
Gerard Grech, Founding Chief Executive, Tech Nation
Gi Fernando, Chair, New Automotive
Ida Levine, Director and Policy/Regulation Lead, Impact Investing Institute
James Kirkup, Director, Social Markets Foundation
James Timpson, Timpsons
Kate Adams, Commercial Director, Tech Nation
Kresse Wesling, Co-founder, Elvis & Kresse
Matt Isaacs, Co-founder & Managing Partner, Counteract
Melanie Hayes, Managing Partner, Bethnal Green Ventures
Michelle Weston, Founder, Good Business Initiative
Richard Collier-Keywood, Chair, Fair4All Finance
Timothy Henry, CEO and Managing Director, Arete Management LLC
Richard Brass, Founder, Impact Ventures UK
Wilfred Emmanuel-Jones, Founder & CEO, The Black Farmer
John O'Brien, One Hundred
Colman Chamberlain, Global Managing Director, Unreasonable
Paul Dickinson, Trustee, Friends Provident Foundation
Michael Solomon, Director, Responsible 100
Jenny Herrera, CEO, Good Business Charter
Liv Watson, Senior Advisor, Impact Management Project
Victoria Hurth, Independant
James Perry, Co-Chair, COOK
David Grayson, Chair of Board, The Institute of Business Ethics
Julian Richer, Founder and Managing Director, Richer Sounds
Simon Fox, Chairman, Good Business Charter
Cliff Prior, Global Steering Group
Kim Morrish, Owner / Director, Ground Control Ltd.
Martin Rich, Future Fit
Chris Hulatt, Co-founder, Octopus
George Sandilands, CEO, Spherics
Simon Poole, Founder & MD, Jerba Campervans
Frances Ellington, Business development and ESG Impact director, Triple Bottom Line Accounting Ltd
Mark Almond, Managing Director, Star Uretech
Fabienne Michaux, Director, SDG Impact, UNDP
Stuart Haining, Managing Director, Seriously Helpful Online Marketing
John Quinton-Barber, Founder & CEO, Social
Hylton Philipson, Managing Director, Wingate Ventures
Tiffany St James, Co-founder and Managing Partner, Curate42
Hugh Robertson, Founder & CEO, RPM
Layla Wildon, Director, Valconia
Stephen Kinsella, Founder, Clean Up The Internet
Shuna Kennedy, Partner, Our Generous Gene
Louise Gatenby, The Good Board
Stephen Muers, CEO, Big Society Capital
Tim Littlehales, Client Director, Bridge Partnership
Tom Levitt, Consultant/Director/Writer, Sector 4 Focus
AJ Leon, Founder, Misfit
Philip, Co-founder, Nevin
Sian Jones, Executive Assistant, S J Services Ltd
Mike Dickson, Partner, Our Generous gene
Oli Barrett, Founder, Varietous
Matt Tipping, Founder, The Good Stream
Sarah Gordon, Chief executive, Impact Investing Institute
Stephen Bediako, Managing Director, Turning Basin Labs
Tom Evans, Co-Founder, BEHAVIOUR®
Stuart George, Managing Director, Audio Partnership Plc
James Johnson-Flint, CEO, Audio Partnership Plc / Cambridge Audio
Stephen Colegrave, Co- Founder, Byline Times
Mark Stevenson, Ambassador, Client Earth
Donato Calace, VP of Innovation and Accounts, Datamaran
Paula Fallowfield, Chief HR Officer, Natura & Co
Louise Hosking, Chief of staff, Schroders
Nick Jenkins, Founder, Moonpig
Emma Kisby, CEO, CoGo
Trish Keating, Director, Tech Manchester
Laura Boyle, Head of Stakeholder Engagement, Snowball
Sarah Whale, Founder and Financial Sustainability Consultant, Profit Impact Limited
Wyndham Plumptre, Managing Director, Upside
Simon Farrell, Founder, Today The Arena
Nicola Braggins, Consultant, Independent
David Hunter, Consultant Solicitor, Bates Wells Braithwaite London LLP
Denise Holle, Head of Social Investment, Joseph Rowntree Foundation
Matt Lewis, Senior Associate, 60 Decibels
Tom Adams, Co-Founder, 60 Decibels
Amanda Feldman, -
Luke Fletcher, Partner, Bates Wells
Terry Malloy, Director, The Human Business
Tessa Shepperson, Managing Director, Landlord Law Services Ltd
Adam Garfunkel, Co-owner and MD, Junxion Strategy
Thomasina Miers, Co-founder, Wahaca
John Oswald, Managing Director, Method
Nick Hurd, Chair, Access Foundation for Social Investment
Lynne Haddow, Director, Impactara
Kevin Noble, Co-Founder, Red Rock Rebels
Petra Kassun Mutch, Publisher/Founder, LiisBeth Media
Alexandra Birtles, Co-Founder and CEO, In Good Company
