The 80 for 90

Pioneers

Over 2026, we are bringing together a group of progressive businesses committed to reshaping the future of work to trial our “80 for 90” policy.

What is ‘80 for 90’?

80 for 90 is a unique employee policy developed by ReGenerate, which would allow employees returning from parental leave to work 80% of their hours for 90% of their pay until their child turns two.

Image of a toddler in front of 2 adults who are holding children's books.

The business benefits of ‘80 for 90’

Our research reveals that policies that support working parents are not just good for young children. They are good for business too.

Read Our Research

INCREASED PRODUCTIVITY

Shorter working weeks can lead to higher efficiency, lower absenteeism and minimal impact on output.

REDUCED COSTS

Payroll reduced for parents on the policy by 10%.

IMPROVED TALENT ATTRACTION

There are 440,000 parents in the UK who would return to work if offered flexibility.

IMPROVED TALENT RETENTION

Only 44% of mothers returning from maternity leave remain full-time in the 3 years following birth. 80 for 90 will help employees remain full-time.

BE A LEADING FAMILY FRIENDLY EMPLOYER

A unique opportunity to progress the agenda in this area.

Why become an 80 for 90 Pioneer?

By joining this campaign, you will:

Make your organisation stand out alongside other leading employers.

Contribute powerful insights, helping shape national policy while showing what modern, family-friendly work can look like.

Gain public recognition and media exposure celebrating participating businesses as trailblazers in supporting talent, retention, and inclusion.

Network with other leading family-friendly employers during the trial, accessing research support, data-driven evaluation and benchmarking with other participants