Supermarkets are uniquely positioned to improve diets for young children due to their significant scale, reach, and the trusted role they play in daily life. Controlling over 80% of UK grocery spending, these retailers possess an exceptional capacity to influence positive nutritional outcomes for children under five.

The report highlights a critical opportunity for businesses to boost employee attraction and retention by supporting working parents—particularly during the transition back into the workplace—through practical policies on leave, flexibility, and childcare. These measures not only empower parents to thrive at work and at home but also strengthen long-term business success.